How valuable is your domain name?

It never ceases to surprise me that we still get clients who suffer from domain name scams. I registered my first domain in 1994, they were costly at the time and back then the choice of provider was limited to reputable registrars and a few partners. With the increase in resellers we have seen the creation of just about every hoax you can imagine which is devised to transfer, steal domains or simply to take money for nothing. Anyone can sell domains but really what good can come of it?

My advice is to do your research well, choose a trusted partner and don’t try to save money. A domain is extremely important to your brand and therefore trying to pay the lowest price is as silly as buying a cheap lock for your front door.

We look after many domains for our clients, we don’t host millions and therefore we are not the cheapest. What we do offer though is security, through experience, maintaining standards and following recommended guidelines, to protect what is one of the most valuable assets in the world. It is simply not enough to pay the low-cost of a domain and hope for the best, the consideration should be how much are you willing to spend to look after it. In 1994 it was about £175 a year and in reality considering the online real-estate value for any organisation that would still be pretty cheap.

Concerned about your domains? Drop us a line and we will gladly give you some sound advice.